In recent years, blepharoplasty has experienced a noticeable increase in popularity. While aging has long been the primary reason patients seek this procedure, a new wave of interest is emerging among younger individuals. What’s driving the boom? The short answer: social media, beauty standards and the evolving world of makeup.
Today’s beauty culture places enormous emphasis on the eyes, both in how we present ourselves online and how we express ourselves in person. As trends shift toward lifted, sculpted eye shapes, more people are turning to surgical options to achieve a refined, lasting result.
At Ridenour Plastic Surgery in St. Louis, MO, we’ve observed firsthand how aesthetic ideals influenced by online platforms are shaping the goals and expectations of today’s patients. Let’s explore how digital culture and makeup artistry are fueling the rise in eyelid procedures, and what patients should know before considering surgery.
What Is Blepharoplasty?
Blepharoplasty, commonly known as eyelid surgery, is a cosmetic or functional procedure that involves removing or repositioning excess skin, fat and muscle from the upper or lower eyelids. It is often performed to correct drooping upper lids that may impair vision, reduce puffiness or under-eye bags, and create a smoother, more youthful appearance around the eyes. The procedure can also enhance the natural shape of the eyes, making patients appear more awake and refreshed.
Why Is Blepharoplasty Booming?
In the past, eyelid surgery was primarily sought out by older individuals looking to address signs of aging. Today, that’s no longer the case. The reasons go far beyond aging — they’re rooted in social media, digital filters and modern beauty trends that emphasize sculpted, expressive eyes. Here’s a closer look at the factors driving the boom.
The “Selfie Effect” and Digital Filters
Constant exposure to our faces through selfies, Zoom calls and video content has made people more critical of features like drooping eyelids or under-eye bags. High-resolution cameras and harsh lighting draw attention to subtle imperfections that were once overlooked.
Beauty filters on platforms like Instagram and TikTok often “enhance” the eyes by lifting and smoothing them, creating an unrealistic but aspirational version of the user’s face. This discrepancy between real and filtered appearances has led many to seek permanent enhancements through surgery.
Trending Eye Shapes and Makeup Influences
Makeup trends play a huge role in shaping aesthetic desires. Looks such as the “fox eye” or “cat eye,” which emphasize an elongated, lifted outer eye, are nearly impossible to maintain with makeup. While makeup can contour and define, procedures like upper blepharoplasty or lateral brow lifts can create a more lasting version of these sought-after looks.
Younger Patients Seeking Aesthetic Enhancement
More individuals in their 20s and 30s are pursuing blepharoplasty not because of sagging skin or aging but to refine their natural eye shape. These patients are inspired by celebrities, influencers and filtered photos, not necessarily the desire to look younger.
The focus has shifted from rejuvenation to enhancement. These younger patients often request subtle changes that open the eyes, create symmetry or achieve a more lifted, alert appearance.
Cultural Beauty Standards and Global Influence
The globalization of beauty trends through social media has contributed to a broader awareness of what different cultures consider ideal eye shapes. Blepharoplasty offers a surgical solution to meet diverse cultural preferences, i.e., Asian blepharoplasty. Patients now seek eyelid surgery as part of their self-expression or to attain a globally influenced standard of beauty.
Long-Lasting, Natural Results
Blepharoplasty provides subtle, lasting changes with minimal downtime, making it a popular option for those seeking visible improvement without appearing overdone. Unlike injectables, which require maintenance every few months, eyelid surgery offers results that can last for years.
What Does Blepharoplasty Involve?
Blepharoplasty is a highly customizable procedure designed to rejuvenate or enhance the appearance of the eyes by addressing concerns like sagging skin, puffiness and under-eye bags. There are two main types of blepharoplasty:
Upper Blepharoplasty
This procedure removes excess skin (and sometimes fat) from the upper eyelid. It’s ideal for correcting hooding, heaviness or drooping that obscures the natural eyelid crease.
Lower Blepharoplasty
This addresses under-eye bags, puffiness and loose skin. Fat can be removed, repositioned or smoothed to improve the transition between the lower lid and cheek.
At Ridenour Plastic Surgery, Dr. Ridenour customizes each blepharoplasty based on your unique anatomy and aesthetic goals. Depending on your specific case, eyelid surgery may be performed alone or in combination with other treatments, such as facial implants or dermal fillers.
Is Blepharoplasty Right for You?
While eyelid surgery can offer dramatic yet natural-looking results, it’s not the right solution for everyone. Ideal candidates for blepharoplasty typically have:
- Drooping or sagging upper eyelids
- Puffiness or bulging fat in the lower lids
- Deep under-eye shadows or tear trough hollowing
- A desire to enhance or redefine their eye shape
- Realistic expectations about outcomes
It’s important to note that not all concerns around the eyes are best solved with surgery. Some issues may be better treated with nonsurgical options, such as injectable fillers, Botox or laser skin treatments. During your consultation, Dr. Ridenour will provide a full evaluation and guide you through the best options for your face and goals.
The Eyelid Era Is Just Beginning – Schedule a Consultation with Us
The eyes have always been a focal point of beauty, but today’s digital culture has magnified their importance like never before. Whether you’re driven by makeup trends, filter fatigue or the desire for a brighter, more defined gaze, blepharoplasty offers a customizable path to looking more awake, more symmetrical and more like the best version of yourself.
At Ridenour Plastic Surgery in St. Louis, MO, we’re proud to help patients navigate their aesthetic journeys with precision, safety and artistry. If you’re considering eyelid surgery or simply want to explore your options, we’re here to help. Schedule a consultation with Dr. Ridenour and discover the difference a tailored eyelid procedure can make.
